about

ate,

C

alchemize

HOUSE OF VIRGO is an ode to the sacred space where we are in full devotion to the truth of who we are. Virgo — the archetype of the high priestess — who is so pure, and so devoted to herself, the truth, and her divine path. 

And yes, Virgo sun here. I'm also detailed, clean, maybe even a little uptight, in pursuit of what’s pure and in service to beauty. But here we are, owning it, our neurosis & magnificence, to be the purest version of ourselves, reflecting that in our online spaces. 

HOUSE OF VIRGO is an ode to the sacred space where we are in full devotion to the truth of who we are. Virgo — the archetype of the high priestess — who is so pure, and so devoted to herself, the truth, and her divine path. 

And yes, Virgo sun here. I'm also detailed, clean, maybe even a little uptight, in pursuit of what’s pure and in service to beauty. But here we are, owning it, our neurosis & magnificence, to be the purest version of ourselves, reflecting that in our online spaces. 

When did I know I wanted to be a designer? There have been hints along the way...

  • Being obsessed with Clueless, swooning over Cher's wardrobe catalogue and coordinating colors and texture and developing a style.
  • When I was home alone as a kid, I could be found rewriting commercials to make them more appealing. 
  • Always winning the cleanest desk award in elementary school, finding deep satisfaction with everything in the right places. Even now I can bask in the finished product of a drawer or closet purge for far too long.
  • Playing The Sims, just to make pretty homes over and over again (rosebud;!:!:! anyone?) 

I had been moonlighting in graphic design + branding since 2014. I always said it was the thing I wanted to keep for myself, I was very protective over my creative outlets. I took on a very limited number of clients by referral. I was focused on my health + wellness business, found some success there and expanded into coaching, I was also deep in my own healing practices and personal development, all while on the ride of my life: motherhood.

And then in 2022 — the start of Virgo season to be exact ;) — I felt the spark, an opening. And I've been binging on web design ever since. I have found my happiest self, is my most creative self — and my background as a creative and coach and female business owner allows me to express that through visual design, to play a role in your spark, and fanning your flame. 

"I absolutely LOVED working with Cate."

"She effortlessly creates designs with style and she totally got my minimalist vibe. I had tried to create a logo and some marketing materials with other designers before working with Cate and she got what I wanted on virtually the first edit. Thank you Cate! You are so incredible. I highly recommend her to anyone who needs branding and marketing support!"

JENNIFER PANSA
Founder Asana Yoga & dōterra Blue Diamond

"I love seeing my content through your eyes!"

"I want to give my own content a standing ovation! You know how in A Star Is Born after Jack dies his brother tells her how he loved the way she saw the 12 notes? I love seeing my content through your eyes!"

AMY KILLINGSWORTH
Executive Coach & Consultant